After the initial excitement simmered down, I realized that my biggest challenge was not going to be actually writing the book. It was/is going to be marketing my book.
I have the standard Facebook and Twitter accounts, but on Twitter especially, I feel like my posts get lost in an onslaught of tweets. I try to tailor them using hashtags, but they often get minimal response. Additionally, I don’t want to be one of those authors who just spams Twitter with her book cover and pitches. How many times have I been tempted to buy a book due to an author’s twitter post? Zero. I assume that most people are like me in this regard.
So how should I market my novel? Having gone through a small press, the vast majority of this responsibility falls back on me. I majored in history, and I teach high school. Marketing is a bit beyond my scope, especially when considering my introverted personality.
Last week, I decided to cough up $25 and create an ad through Goodreads. I figured that this website, which I’ve used as a reader for several years, was as good of a starting place as any. I set my price per click at $.50 with an initial daily cap of $5. Several days passed, and despite being seen by almost 2,000 users, nobody clicked. Zip. Nada.
So a couple of days ago, I decided to up the ante. I changed my price per click to $1 and set a daily cap at $10 (not to exceed my initial $25 purchase). I figured that the more money I was willing to pay Goodreads per click, the more they might show it to a larger audience. Guess what happened.
Nothing. Still no clicks, despite reaching over 3,000 people. So my $25 is still floating around Goodreads purgatory, waiting for the right people to come along and click away. It’s been 8 days already. We’ll see how long it takes to use up that $25.
The takeaway: in the end, Goodreads ads – for me – are a bust (at least for now). Perhaps if I was willing to pay more ($100 or $200 instead of $25), it might work. The good thing is that your money has no expiration date. The bad thing is that it might just float around for an undetermined amount of time before actually getting used. For now, I’ll play around with my click prices and daily caps and hope that it gets seen by the right eyes in time.
So how about you? Are there any marketing methods that have worked for you and that you would recommend to other authors? Let me know in the comments!